This is the CL-SFT1 200w Softbox Kit with bundled CL-LS2A spring cushioned stand. It uses our famous 200w 8U 5600K compact fluorescent bulb for the "coolest" softbox solution around which puts out the equivalent of about a 800w tungsten softbox. This is the "studio" rod type setup softbox and daylight version though so it does not require gelling like a tungsten softbox would. It is also available in 3200K as well HERE.

Here's a video showing the setup of the CL-SFT1 kit.